Demand Generation and Lead Generation.
Often shortened to “demand gen,” demand generation is all about getting your name out there. Let’s say you see a really wild ad; Its presentation is so far out there that you can’t help but pull up your browser and do some research about what you just saw. You’ve just engaged with demand generation — you want to know more.
The goal is to make potential customers want to learn more about you and go seek out that information. This is a strategy that’s especially important for small businesses that are just starting out. However, it’s still a very important strategy for bigger companies as well. Even the biggest brands in the world, such as Coca-Cola and Nike, employ demand generation strategies.
Our expertise is in the below mentioned Demand Generation strategies, but not limited to:
- Inbound marketing
- Event planning and advertising
Social media marketing
Lead nurturing campaigns (using marketing automation techniques — more here)
Optimizing landing pages and content
Aligning sales and marketing
Ideally, demand generation entices your audience to seek information about you, leading directly to your sales team and a conversion. This isn’t always the case, however. So at the very least, your demand generation should familiarize your audience with the name of your business and what your business does. This helps propel your lead generation strategies.
While demand generation entices your audience to go out and seek you, lead generation is all about bringing your audience in.
Lead generation content focuses much more heavily on the value that you bring to your audience. For example, if you’re a software company, you’d present how you make your customers’ jobs easier. And if you’re a discount store, you’d showcase how much money your customers can save.
You can start moving your prospects through the buyer’s journey (turning them into leads) with lead generation strategies.
This helps you send the most relevant messages to your leads, moving them down the sales funnel and until they end up talking to your sales reps.
Our expertise is in the below mentioned Lead Generation strategies, but not limited to:
Content offers like ebooks, whitepapers and case studies
Inbound marketing content on your website
Paid advertising that targets customers in social media or organic
Advertising and remarketing
Live events like hosting or attending summits or conferences
Some of our most successful marketing strategies:
B2B Lead Generation
Account Based Marketing (ABM)
Content Syndication Lead Generation
White Paper Syndication
MQL, HQL and Opt-in generation
B2B Database Development